Deadly accident of search engine optimization and online marketing

Internet marketing can be a confusing subject. There is no official book on the proper strategies and systems for internet marketing. It is up to the owners, internet marketers’ and search engine optimization experts to figure the things out like what will work and would never work. Indexsy gives you the online marketing accidents you need to avoid.

Not having an onsite content strategy:

Before search engines, it was common to see one-page microsites dominating the search engine result pages (SERPs) which are on the strength of the inbound link profiles. One of the significant changes that occurred as a result of algorithm updates was the promotion of websites in search result with a lot of quality and active content.  It is so impossible to get ranked for any competitive keyword if your site has poor content. This is how search engines differentiate between high and low quality

  1. The quality and quantity inbound links to the page
  2. Grammar and spellings on the sites
  3. The use of subheading
  4. Text formatting

When carrying the planning  of the contents on your sites, make sure you create content of high value which will stand the trials of time such as offering advice by personal experience, and publishing data that are not available anywhere


Not having an offsite strategy based on content

A well laid out plan for search engine optimization can be crucial for online marketing why;

  • Links are the most strictly followed factors by search engine algorithms
  • When high ranked websites links to yours, you can gain exposure and a positive branding
  • Links are the road to your sites. The more the links, the more channels to your sites

During the building of links websites, owners should be cautious about search engines algorithms and the various ways they have changed.


Not giving you time to it

Online marketing can be likened to stoke market, because over time your investment should move upward and if you stop soon you will get things messy.

Before you start any SEO on your website, endeavor to get help from indexsy for proper guidance on the right part to take.

Not putting enough money to it.

Websites own filled with the ambition to go for low-cost SEO because it seems not to be important. Cheap SEO will just consume your money and send the negative result.


Hot Vancouver Housing Market A Vicious Cycle For Locals

Vancouver is the centre of attention right now for many Canadians, as the Vancouver real estate rates continue to climb higher and higher at a rate that is intriguing and terrifying at the same time.  It is a red hot spot for real estates and those looking for a way to make the most money off of their property.  This brings interested buyers and some of the trickiest money vultures that you will find.  It is a tricky balance that is turning itself into the a vicious cycle for those who call Vancouver their permanent home.  In this world – these days, anyway – you are one of two camps: a seller, or a buyer, and while both have advantages and disadvantages, it’s causing a problem for the locals of the place.

A seller in the populated area of MLS Vancouver will find that there are plenty of people lining up to enjoy a look at the property they own, something that will please any home owner.  If you’re searching for a way to get out of your current living situation, you can rest assured that there will be plenty of interest in your property, even if it is highly priced.  You’ll fit in with the trend that way, after all, correct?  Sellers are able to, then, free up their money and time to go and put down roots wherever they choose, changing the neighbourhood as they do so.  Old families move out, and new families move in.  This can be great, but it also can be bad.

A Vancouver realtor, says as a buyer, you will love all of the choice that you have to check out and imagine yourself in, even if most of them are out of your price range.  No matter what you end up with, you will be able to find a home in all of the options put forward by the various sellers in Vancouver.  If you have deep enough pockets, you may just be able to get the home of you dreams something big that should definitely appreciated by everyone around you, including your new neighbours.  After all, if you love everything about where you are living, you’ll be a great neighbour and will be able to genuinely enjoy being part of the neighbourhood.

The vicious cycle for the locals is the constant changing in markets.  After all, this rising streak with its hot prices has been around long enough that some homes have changed hands more than once and with that process, many lives have been interrupted.  Additionally, the rich Chinese that are coming in to grab hold of the commercial properties are causing shifts in the markets by driving the prices up and making those who move into the homes hoity toity.  Additionally, the commercial property they do take over often has some changes that – other than throwing out the original owners and disrupting lives that way – change the way business is done, further disrupting the local community.

This cycle has made living in Vancouver a hard feat right now, as nothing can be predicted.  Your neighbours could change over, as well as the fact that your favourite restaurant may not exist several months from now.  It’s causing frustration and unease amongst the longterm residents of this beautiful city, and it is on the minds of everyone who has lived there long enough to call this place home.  From the beginning of the rise to the end, people are starting to wonder if life in Vancouver will ever be predictable again.  While some excitement is a good, there is such a think as having too much of a good thing.  The only thing that home and property owners can do is hold onto their hats and try to stay on for the entire ride.  It can’t last forever, as eternal as it seems right now.

Examples of Businesses that are currently using iBeacons

iBeacon works with both iOS and Android. While beacon technology integrates with both Apple’s iOS and Google’s Android, there is a misconception that they are only limited to iOS. Actually, many businesses have embraced beacon technology because it works with Android devices as well. After all, more than 80 percent of mobile device users use Android.

Initially, consumers reacted negatively towards beacon technology because they were concerned about their security. However, several recent surveys of smartphone users show majority of consumers are now willing to receive retailer messages to their devices from beacon technology. This has actually motivated many businesses to start using beacons not only to increase revenues, but also to enhance customer experience whenever they visit the stores or seek the services.

Today, the world continues to see a range of exciting new innovative ways in which using beacons is transforming localization marketing across the world. Here are some of the businesse that are currently using iBeacons.

  • Restaurants

Many restaurants are now equipped with iBeacons and every time you visit these restaurants, chances are that you are welcomed with a new, exciting offer. For instance, McDonalds, a very famous and popular fast food chain has equipped all of its restaurants in Germany with iBeacons. Sometimes back, if you visited these restaurants, you could simply scan a qr code and then add the coupon card of your local McDonald’s to Apple’s bonus program Passbook. Today, each time you visit any McDonald restaurant as a dinner, you are normally welcomed with a new offer.

  • Shopping centers

Shopping centers have joined other retail businesses in embracing iBeacons technology. One of the shopping centers that are using iBeacons technology is the UK’s Swan Center. The shoping center has integrated iBeacons technology into their existing rewards app so that if you are a shopper, you will be able to receive localized based content as well as discounts from different retailers such as WHSmths, Nandos among others. In fact, all these are possible without you having to open up the app or browser.

  • Healthcare

Healthcare is also embracing beacon technology. For instance, Nivea have now integrated iBeacons with the app StickNFind that is supposed to help you keep an eye on your little ones while you are enjoying yourself in the beach. This is the true demonstration of how beacon technology can be embraced innovatively for not only work, but for pleasure as well.

  • Supermarkets

Supermarkets are not left behind as they are also embracing beacon technology. For instance, Waitrose is now trailing iBeacons in their new store in that is in Swindon. The supermarket has integrated its app with iBeacons with an aim of sending promotions to shoppers who are browsing the aisles and food counters. You can use the app to scan barcodes, read customer reviews and even pay for your shopping.