iBeacon works with both iOS and Android. While beacon technology integrates with both Apple’s iOS and Google’s Android, there is a misconception that they are only limited to iOS. Actually, many businesses have embraced beacon technology because it works with Android devices as well. After all, more than 80 percent of mobile device users use Android.
Initially, consumers reacted negatively towards beacon technology because they were concerned about their security. However, several recent surveys of smartphone users show majority of consumers are now willing to receive retailer messages to their devices from beacon technology. This has actually motivated many businesses to start using beacons not only to increase revenues, but also to enhance customer experience whenever they visit the stores or seek the services.
Today, the world continues to see a range of exciting new innovative ways in which using beacons is transforming localization marketing across the world. Here are some of the businesse that are currently using iBeacons.
Many restaurants are now equipped with iBeacons and every time you visit these restaurants, chances are that you are welcomed with a new, exciting offer. For instance, McDonalds, a very famous and popular fast food chain has equipped all of its restaurants in Germany with iBeacons. Sometimes back, if you visited these restaurants, you could simply scan a qr code and then add the coupon card of your local McDonald’s to Apple’s bonus program Passbook. Today, each time you visit any McDonald restaurant as a dinner, you are normally welcomed with a new offer.
- Shopping centers
Shopping centers have joined other retail businesses in embracing iBeacons technology. One of the shopping centers that are using iBeacons technology is the UK’s Swan Center. The shoping center has integrated iBeacons technology into their existing rewards app so that if you are a shopper, you will be able to receive localized based content as well as discounts from different retailers such as WHSmths, Nandos among others. In fact, all these are possible without you having to open up the app or browser.
Healthcare is also embracing beacon technology. For instance, Nivea have now integrated iBeacons with the app StickNFind that is supposed to help you keep an eye on your little ones while you are enjoying yourself in the beach. This is the true demonstration of how beacon technology can be embraced innovatively for not only work, but for pleasure as well.
Supermarkets are not left behind as they are also embracing beacon technology. For instance, Waitrose is now trailing iBeacons in their new store in that is in Swindon. The supermarket has integrated its app with iBeacons with an aim of sending promotions to shoppers who are browsing the aisles and food counters. You can use the app to scan barcodes, read customer reviews and even pay for your shopping.